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Business X Design: Aaron Fender of Portrait Coffee


  • Museum of Design Atlanta 1315 Peachtree Street Northeast Atlanta, GA, 30309 United States (map)

In-person at MODA

MODA members get discounts on events! Log in to your Simple Tix account when purchasing your ticket.


Business X Design is MODA's event series that explores how design fuels innovation, solves complex challenges, and shapes the world we live in. We invite boundary-pushing creatives to share the bold ideas and design thinking behind their work.


About the Event:

Aaron Fender co-founded Portrait Coffee after a trip to Rwanda changed how he saw the coffee industry.

Drawing on his background in leadership roles across multiple verticals, he was only 22 when he watched local washing stations control the economies around them, extracting value from the places that grew the coffee. Eventually, he posed a question that now informs everything he does: How do we completely reimagine the world of coffee to keep equity rooted in the community instead of passing through it?

The answer is Portrait, a roastery and shop in southwest Atlanta, housed in a building once owned by Lottie Watkins, the city's first Black female real estate broker. Aaron's wife's family has lived in the neighborhood for generations.

Nearly six years and one pandemic pivot later, Portrait has become a gathering place first and a coffee shop second, the kind of space people build a life around rather than pass through for a morning cup.

In this edition of Business x Design, Aaron will be in conversation with Gene Kansas about the decisions—geographic, architectural, and economic—behind building a company that treats its supply chain and its neighborhood as design problems worth solving.

What to Expect:

  • Learn how a trip to Rwanda's coffee washing stations changed Aaron's understanding of supply chains as systems of power

  • Find out why Portrait's location in southwest Atlanta, in a building tied to the city's first Black female broker, was a deliberate design choice

  • Learn how the pandemic and the racial justice movement of 2020 reshaped Portrait's growth

  • Think about what it means to build a coffee shop as a space for community life, not just a transaction

Timeline:

  • Arrive early to see MODA’s current exhibition

  • Program begins promptly at 6:15pm, followed by Q&A

  • Program ends at 7:30pm. Time to browse the exhibition, chat, and shop.

  • MODA closes at 8:00pm.


Registration

  • $11.15 for MODA members | $15 for Future Members

  • Become a MODA Member TODAY for savings on this event and more

    • Members must log in with their unique login to Simple Tix at checkout to receive their discount.

About Aaron Fender:

Aaron Fender is Co-Founder and CEO of Portrait Coffee, a roastery and coffee shop in southwest Atlanta. Before founding Portrait, he worked as a barista and general manager through college, then spent time at Industrious before returning to coffee with a sharper sense of purpose. He lives in Atlanta with his wife and their two young children.

About Gene Kansas:

Gene Kansas is the founder of Gene Kansas | Commercial Real Estate, which focuses on history, culture, and positive impact.

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