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Business by Design: Murrell’s Row Spirits

  • Museum of Design Atlanta 1315 Peachtree Street Northeast Atlanta, GA, 30309 United States (map)

In-person | 21+

How can design influence amari? And what are the characteristics of a great gin? 

To find out, join us as we dive into the wonderful world of Murrell's Row Spirits — a brand that has been redefining the craft spirits industry since its inception in 2015! Attendees will have the opportunity to hear firsthand from Lee Mayfield, one of the brand's founders, as he shares the story of how this unique distillery came to life.

In a discussion moderated by Gene Kansas, Lee will speak to the power of design and the details that goes into creating Murrell's Row Spirits' visually stunning labels, which capture the essence of their brand and ensure the bottles make a statement on any shelf. He'll also elaborate on how deeply design has been woven into the fabric of the business and the the ways in which it influences their renowned gins and amari. Finally, you'll learn how design has effectively created harmony between the brand's founders.

The evening will end with a tasting of Murrell's Row Spirits.


About Murrell’s Row Spirits

Nestled in the heart of Decatur, GA, Murrell's Row Spirits is the brainchild of three seasoned industry veterans with over 50 years of combined experience in the world of bars and restaurants. United by a fervent passion for the rich tapestry of spirits, cocktails, and dining culture, Nathan Evick, Bo Brown, and Ferrol Lee Mayfield joined forces with a singular vision: to craft spirits that they, as bartenders, would be proud to pour.

Every aspect of their creations, from the carefully selected botanicals to the meticulously calibrated proof and even the thoughtfully designed bottle shape, has been deliberately and lovingly fashioned to deliver an unparalleled experience for professionals and enthusiasts alike.


Registration

$15 for MODA Members | $20 for Future Members

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