How can we reduce waste and nurture creativity in the fashion industry by creating clothing that exists only in the digital world?

The Fabricant

The Netherlands

2018 - Present

In fashion, trends change quickly.

Mass-market stores make cheap clothes that we wear briefly and throw away. This harms workers, wastes energy and water, and creates massive waste.

To combat this while indulging our love of fashion and our need for self expression, brands like Gucci and Supreme offer digital collections for photos and video games.

The Fabricant is a pioneering digital fashion company that creates cutting-edge virtual clothing and experiences. They are known for their innovative digital fashion collections, virtual fashion shows, and the sale of fashion-related NFTs (Non-Fungible Tokens). The Fabricant's unique offering allows users to "wear" their digital clothing in augmented reality and gaming environments, democratizing fashion by enabling individuals to design and distribute their own digital styles.

WEBSITE
The Fabricant: www.thefabricant.com
VIDEOS
Gala Marija Vrbanic, “The New Reality of Fashion is Digital,” TEDWomen, 2021.
Picking an outfit? Take inspiration from this thrilling talk about digital fashion: the new, weird and wonderful world of fashion designed for our virtual worlds. Watch as Gala Marija Vrbanic, a leader in this emerging field, showcases what you could wear across your digital channels -- be it TikTok, Instagram or in the metaverse -- and shares how it could infinitely expand the creative possibilities of fashion, identity and self-expression.
Amber Jae Slooten, “Is The Future of Fashion Digital?,” What Design Can Do, 2022.
Amber Jae Slooten takes a completely radical approach to fashion, working with 3D animation as a digital fashion designer. Her work questions the way in which we will curate our identities in the future, constantly experimenting with the different shapes that this could take.
FASHION SHOWS
The Fabricant, “DEEP Digital-Only Fashion Collection,” 2020.
The Fabricant, “The PRIMAL RAVE Collection — All 6 Looks,” 2023.
FILMS
"The True Cost," 2015.
A documentary that explores the environmental and social impacts of fast fashion.