What makes an everyday object a Hidden Hero? It must be based on an ingenious (yet easily comprehensible) idea. It has been produced a billion times over and constitutes an indispensable fixture of daily life. It has proven itself time and time again and remained essentially unaltered for decades. In other words, a Hidden Hero is an everyday classic.

In 2014, MODA hosted Hidden Heroes: The Genius of Everyday Things, an exhibition developed by the Vitra Design Museum. Hidden Heroes spotlighted items including, but not limited to, pencils, egg cartons, tea bags, carabiners, shipping containers, and paper clips, and it drew attention to the innovation behind the items we so frequently take for granted.