Back to All Events

Design Conversation - Cheryl Heller: The Intergalactic Design Guide

  • Hill Auditorium 1280 Peachtree Street NE Atlanta, GA 30309 (map)

Join us on Tuesday, November 13, for a Design Conversation in which Cheryl Heller discusses her book, The Intergalactic Design Guide: Harnessing the Creative Potential of Social Design.

Social design is a new kind of leadership. It offers innovative approaches for increasing creativity, strengthening relationships, and developing our capacity to collaborate—with the potential to transform everything from corporate cultures to cities. It pushes us to become comfortable with uncertainty, to design ourselves for change.

Join us as Cheryl talks about social design’s impact at companies like Interface and MASS Design Group. She’ll also tell us how each and every one of us can use the tools of social design to lead change.


Tickets to this talk are $15 / $10 for MODA and AIGA Members / $8 for Students. You can also purchase a copy of Heller's book for pick-up at the Design Conversation.

This Design Conversation is co-hosted by MODA and Miami Ad School at Portfolio Center.


About The Intergalactic Design Guide

This is one of the most critical design books of our time.
— Ivy Ross, Vice President of Google, Hardware Design

The Intergalactic Design Guide illuminates a process for leading change that contradicts the prevalent assumption that the future is “someone else’s” responsibility. It’s a book about leaders who are doing what others consider impossible, and a map for how anyone who wants to step up can become one.

In The Intergalactic Design Guide, Heller illustrates the social design process with in-depth examples—from the CEO of the largest carpet manufacturer in the world to a young entrepreneur with a passion for reducing food waste.

From start-ups to global NGOs, The Intergalactic Design Guide provides both inspiration and practical steps for designing a more resilient and fulfilling future.

About Cheryl Heller

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, Founding Partner of the design lab CommonWise and President of She was recently awarded a Rockefeller Bellagio Fellowship, and is a recipient of the prestigious AIGA Medal for her contribution to the field of design.

Heller founded the first design department in a major advertising agency and as president, grew the division to $50m in billings after it was spun off as an independent entity. She has helped grow businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated moribund cultures, and designed strategies for hundreds of successful entrepreneurs.

She is the former Board Chair of PopTech, and a Senior Fellow at the Babson Social Innovation Lab. and is enrolled in a Ph.D program at RMIT University in Melbourne. Her book, The Intergalactic Design Guide, will be published by Island Press in 2018. She created the Ideas that Matter program for Sappi in 1999, which has since given over $13 million to designers working for the public good. She also partnered with Paul Polak and the Cooper Hewitt National Design Museum to create the exhibit, “Design for the Other 90%.”