MODA and Portfolio Center Present
Design Conversation with Louise Fili: Food, Type, and All Things Italian
Post-Lecture VIP Reception with Louise Fili Hosted by MODA and Bella Cucina | Thursday, March 2
Pop-Up Exhibition Elegantissima: The Design and Typography of Louise Fili on Exhibit | March 2-May 7
ATLANTA (February 21, 2017) – Museum of Design Atlanta (MODA) and Portfolio Center are pleased to present a Design Conversation on Thursday, March 2 titled “Food, Type, and All Things Italian,” with graphic designer and founder of Louise Fili Ltd., Louise Fili. In this lecture, Fili will discuss her extensive body of work in graphic design and brand identity, as well as the inspiration she draws from Italy and beyond.
The lecture will be held in the Hill Auditorium of the Woodruff Arts Center (1280 Peachtree St.) at 7 p.m. and be followed by a ticketed VIP reception at MODA (1315 Peachtree St.) hosted by MODA and Bella Cucina beginning at 8:30 p.m. Specialty food products by Bella Cucina, for which Louise Fili has designed the brand identity, as well as wines that feature labels she has designed, will be served. Guests at the VIP reception are welcome to explore MODA’s current exhibition Food by Design: Sustaining the Future and a pop-up exhibit, Elegantissima: The Design and Typography of Louise Fili, showcasing Fili’s work.
Throughout her career, which began in 1973, Fili has remained loyal to her oft-invoked three passions “all things food, type and Italian.” Her specialties have enabled her to build and evolve that rarest of design values: a distinctive personality that enhances the clients’ needs. A wide range of methods coexist throughout her work, yet they all have the Fili imprimatur. From typographic customization, using history as her guide, to hand lettering rooted in an innate mastery of ornamental form, she is fluent in numerous design languages. She has been master of the book cover, food package and restaurant identity. Yet of all these métiers, the jewel in her crown is logo design. According to acclaimed designer Steven Heller, this exhibition “is a celebration of how a designer’s vision can be personal yet universal, and bring joy to client and consumer.” Elegantissima: The Design and Typography of Louise Fili will be on exhibit March 2 through May 7.
Fili is principal of Louise Fili Ltd, a design firm specializing in food packaging and restaurant identities. Formerly senior designer for Herb Lubalin, Fili served as art director of Pantheon Books from 1978 to 1989, where she designed close to 2,000 book jackets. She has received Gold and Silver Medals from the Society of Illustrators and the New York Art Director’s Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale. She is co-author, with Steven Heller, of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type and Slab Serif Type. Fili has also written and designed Elegantissima, a best-selling monograph of her work, as well as Grafica della Strada, Graphique de la Rue, The Cognoscenti’s Guide to Florence and Italianissimo. A member of the Art Directors Hall of Fame, she has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.
Tickets for the Louise Fili Design Conversation (7 – 8:30 p.m.) is $25 ($20 for MODA members and $15 for students.
Tickets for the Louise Fili Design Conversation (7 – 8:30 p.m.) and the VIP reception (8:30 – 10 p.m.) are $70 ($60 for MODA members).
Tickets for the Louise Fili VIP reception only (8:30 – 10 p.m.) is $45 ($40 for MODA members).
All tickets are available at www.museumofdesign.org.
About Museum of Design Atlanta (MODA)
MODA believes that design is a creative process that can solve problems, transform lives, and make the world a better place. The museum’s exhibitions and programs exemplify this belief. Located within the Midtown Arts Corridor since 2011, MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design. MODA advances the understanding and appreciation of design as the convergence of creativity and functionality through exhibitions, education and programming for visitors of all ages. MODA’s vision is of a world that celebrates design as a creative force that inspires change, transforms lives and makes the world a better place. MODA regularly features exhibitions of architecture, industrial and product design, interiors and furniture, graphics, fashion, and more. The museum also offers an extensive range of adult programs, as well as educational programs and camps for children. For more information, visit: www.museumofdesign.org or call 404-979-6455.