MODA Presents: Beautiful Users: Designing for People

Beautiful Users: Designing for People

An Exhibition Celebrating User-Centered Design

Organized by Cooper Hewitt, Smithsonian Design Museum

June 26 – October 2, 2016

Atlanta (June 24, 2016) – Museum of Design Atlanta (MODA) welcomes Beautiful Users, an exhibition that explores the evolution of “user-centered design.” Featuring more than 150 objects that illustrate how designers consider user needs in order to create more functional products Beautiful Users opens Sunday, June 26 and runs through October 2, 2016.

“When designers create, they continually circle back to people, asking how users will engage with their designs,” says MODA Executive Director Laura Flusche, PhD. “This focus on the user is relatively recent in design history, and Beautiful Users looks at how user-centered design evolved during the 20th century. We’re excited to bring this engaging exhibition from the Cooper Hewitt, Smithsonian Design Museum to Atlanta.”

In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people’s behaviors and attitudes as a key first step in developing successful products. In the intervening years, user-centered design has expanded to undertake the needs of differently abled users and global populations as well as the design of complex systems and services. Beautiful Users explores the changing relationship between designers and users and considers a range of design methodologies and practices, from user research to hacking, open source and the maker culture.

Objects featured in Beautiful Users include examples of the human-scale measurement system, which aids in design for children, the elderly, the differently-abled and people of diverse height; objects designed for comfort and function, ranging from Dreyfuss’ Princess telephone to Amos Winter’s Leveraged Freedom wheelchair and Diller Scofidio + Renfro’s Roomba Cam, which repurposes the household gadget for surveillance purposes.

Beautiful Users was organized by Cooper Hewitt, Smithsonian Design Museum and runs concurrently with On You: Wearing Technology. Beautiful Users received support from Footsmart, the Mayor's Office of Cultural Affairs and Fulton County Arts and Culture.

About Museum of Design Atlanta (MODA)

MODA believes that design is a creative process that can solve problems, transform lives, and make the world a better place. The museum’s exhibitions and programs exemplify this belief. Located within the Midtown Arts Corridor since 2011, MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design.  MODA advances the understanding and appreciation of design as the convergence of creativity and functionality through exhibitions, education and programming for visitors of all ages. MODA’s vision is of a world that celebrates design as a creative force that inspires change, transforms lives and makes the world a better place. MODA regularly features exhibitions of architecture, industrial and product design, interiors and furniture, graphics, fashion, and more.  The museum also offers an extensive range of adult programs, as well as educational programs and camps for children. For more information, visit: or call 404-979-6455.