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Design Conversation: "Competing Futures" by Leland Maschmeyer, CCO of Chobani

  • The Hill Auditorium 1280 Peachtree Street Northeast Atlanta, GA, 30309 United States (map)
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MODA and Miami Ad School at Portfolio Center are excited to present a Design Conversation by  Leland Maschmeyer titled "Competing Futures." Maschmeyer is the Chief Creative Officer at Chobani, which Fast Company ranked as the ninth most innovative company in the world and one of '25 Brands That Matter Now.' Fortune also honored Chobani as a brand 'Changing the World.' 

About this Design Conversation: Competing Futures

In the English language, we refer to the future as singular. But in reality, it should be plural. At any given moment, there are multiple parallel futures vying for social dominance. Some emerged from corporate visions. Others from Sci-Fi. Some from political parties. Others from counter cultures. In all cases, they need design to compete. Leland Maschmeyer will delve into this point of view and share how this way of thinking helped transform Chobani into a design-led organization helping one possible future triumph.

Design Conversation Admission:
$15 Non-Members | $10 MODA Members | $8 Students with valid college ID. 

About Leland Maschmeyer:

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Leland is the Chief Creative Officer of Chobani. In 2017, Adweek recognized Leland as a “Young Influential;” Campaign Magazine honored him as a “Global 30 Under 30;” and Graphic Design USA selected him to its “People to Watch” list. In 2016, Forbes named COLLINS — the design consultancy Leland co-founded and ran as CCO — as an agency defining the future of brand building. That same year, Fast Company chose his team’s global redesign of Instagram as the year’s best. The previous year, Fast Company, Wired, and Design Week also named his global redesign of Spotify as the year’s best. In 2015, Forbes praised his team’s music video for Azealia Banks as “the future of music videos.” His work has earned honors from Cannes, One Show, Fast Company, AICP, Effies, Type Directors Club, 4As, FPO, Graphis, Communication Arts, among others. It is also included in the MoMA’s permanent archives.