MODA Announces "The Lemonade Project"

Museum of Design Atlanta Designs for
Social Change with Beyoncé’s Lemonade

“The Lemonade Project” Yearlong Series
of Conversations Kicks Off October 28 

ATLANTA – October 17, 2016 – Museum of Design Atlanta (MODA) is thrilled to announce “The Lemonade Project,” a 12-month series of conversations centered around Beyoncé’s visual album Lemonade. The series will explore the themes or race, gender and class addressed by the album. Each month between October 2016 and September 2017, MODA will hold conversations in which participants will be invited to consider reactions to readings, films and music as well as to share personal experiences. “The Lemonade Project” is free to attend because designing for social justice, both personal and communal, is for everyone, but participants must register in advance.

Session 1 – October 28, 2016, 7-9 p.m.

Get in Formation: “The Lemonade Project” Screening Kickoff

Session 2 – November 16, 2016, 7-8:30 p.m.

Birthing Ourselves:  Identity/Formation/Memory/History

Session 3 – December 14, 2016, 7-8:30 p.m.

You Gat a Right to be Mad: Self-Care and Womanhood

Lemonade, the sixth studio album by singer-songwriter Beyoncé Knowles Carter, was released in mid-2016 and accompanied by a one-hour film that premiered on HBO. Described by journalist Sydney Gore as Beyoncé’s “love letter to black women,” Lemonade is a visual album that is purposefully designed. Announced amidst the highly publicized Black Lives Matter movement, in which the names of black female victims fail to receive the notoriety of their male counterparts, Lemonade centers black women in its narrative.

Inspired by the release of this album, writer and educator Candice Marie Benbow, along with other colleagues, launched the Lemonade Syllabus, a compilation of more than 200 resources that specifically speak to black women and are meant to aid in unpacking the black feminist and womanist themes that are prevalent in Lemonade. The collection of works in the syllabus includes fiction and non-fiction works, films, documentaries, music, poetry, photography and more. In activating the syllabus through “The Lemonade Project,” MODA is excited to facilitate conversations that center the black female voice in the narrative of metro Atlanta, while promoting social justice and activism within our own local communities.

“The Lemonade Project” organizers at MODA are Blair Banks and Aretina Hamilton. Banks serves as education coordinator and manager of Design Club at MODA. She holds a Bachelor of Arts in Race and Ethnicity Studies from Salem College in Winston-Salem, N.C. and completed two senior projects exploring the commodification of the black body in the late 19th and early 20th century, as well as the racialization of Black Seminoles in the South. Hamilton is a Cultural Geographer whose research intersects with Race, Gender, and Sexuality. She is PhD candidate in Geography at the University of Kentucky, and holds a Certificate in Gender and Women’s Studies from the same university. In addition to teaching, she has presented research at several academic conferences, which have focused on Beyoncé’s work as a discourse on black feminism.

 About Museum of Design Atlanta (MODA)

MODA believes that design is a creative process that can solve problems, transform lives, and make the world a better place. The museum’s exhibitions and programs exemplify this belief. Located within the Midtown Arts Corridor since 2011, MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design.  MODA advances the understanding and appreciation of design as the convergence of creativity and functionality through exhibitions, education and programming for visitors of all ages. MODA’s vision is of a world that celebrates design as a creative force that inspires change, transforms lives and makes the world a better place. MODA regularly features exhibitions of architecture, industrial and product design, interiors and furniture, graphics, fashion, and more.  The museum also offers an extensive range of adult programs, as well as educational programs and camps for children. For more information, visit: or call 404-979-6455.