MODA Presents: Design Club

Museum of Design Atlanta Announces FREE Membership Program for Kids

MODA’s Groundbreaking Design Club Provides Free Admission for Kids

ATLANTA – August 15, 2016 – The Museum of Design Atlanta (MODA) knows that the next generation will be charged with solving some of the world’s biggest problems. In order to help tomorrow’s designers become problem solvers today, MODA has announced its groundbreaking free membership program for kids ages 0 to 17. Kids who join Design Club will be joining a network of over 1,500 young designers, most of whom are in the metro-Atlanta area, but some of whom live as far away as Chicago and Rome, Italy!

MODA’s Design Club offers each member and one accompanying adult unlimited free admission to the museum’s exhibitions, newsletters with unique design challenges, and invitations to Design Club activities that empower youth to use design and design thinking to face real world challenges they encounter in everyday life. To make it official, Design Club members also receive personalized membership cards to use at the front desk.

“We believe that kids can change the world,” said MODA executive director Laura Flusche. “They see the world through fresh eyes, they love wacky ideas, and they are brave enough to think that anything is possible.” Design Club gives children access to exhibitions and programs with the aim of helping them fall in love with the problem-solving power of design.

In order to support this revolutionary program, MODA raised funds through the City of Atlanta Office of Cultural Affairs Power2Give Program in early 2016, asking individual and corporate donors to make gifts that were matched by the City of Atlanta. And, in May, MODA joined forces with HOW Design Live to raise funds at their annual conference which was held in Atlanta this year. At MODA’s How Design Live booth – marked by colorful towers that are part of the playful Design Club brand created by Atlanta firms Primal Screen and Son & Sons – designers from across the globe made donations in support of Design Club and were invited to participate in the “LEGO Selfie Challenge” by building representations of themselves using only the iconic, colorful blocks as their medium. Participants included some of the design world’s superstars, like Steff Geissbuhler, Ken Carbone, Brian Singer, and Chip Kidd  The Atlanta design community also backed the effort, using MODA’s rally cry, “We Want More Design, Atlanta,” to encourage peers from across the world to support this important initiative.

Youth can sign up to become Design Club members by visiting MODA. Registration is only available in person, but more information can be found at http://www.museumofdesign.org/design-club.

How Design Live LEGO Selfie Highlights:

MODA Presents: August Design Conversations

Museum of Design Atlanta Presents August Design Conversations

in Partnership with Portfolio Center

Atlanta (July 20, 2016) – This August, Museum of Design Atlanta (MODA) and the Portfolio Center are partnering to present two extraordinary lectures featuring Ellen Lupton, a renowned graphic designer, author and curator of MODA’s current exhibition, Beautiful Users: Designing for People, and Debbie Millman, designer, author, educator, brand strategist and host of the award-winning podcast Design Matters.

Both lectures take place at the Hill Auditorium at Woodruff Arts Center, 1280 Peachtree Street. Tickets are now available at www.museumofdesign.org.

 The August lectures include:

Ellen Lupton: Beauty, Sensation, and User Experience

Tuesday, August 2, 2016 | Doors open at 6:30 p.m.

VIP Packages available. Information below.

General admission: $20 / MODA Members $15 / Students $10

MODA and Portfolio Center present a Design Conversation with Ellen Lupton. Together with Lupton, the audience will explore the design thinking behind her recent work at Cooper Hewitt, Smithsonian Design Museum, where she organized the exhibitions Beautiful Users (currently on exhibit at MODA), Beauty (2016, currently on view at the Cooper Hewitt) and Designing Sensation (opening in 2018). These projects explore design and human experience, examining crucial ways designers engage people’s bodies and emotions.

During this talk, the audience will participate in acts of perception, interpretation and storytelling, considering: How do people interact physically with objects? How do vision and language influence taste and smell? What does a Nina Simone song taste like? What makes the shower scene in Hitchcock’s “Psycho” seem so violent? How does color represent taste and smell? Lupton invites guests to see, hear and touch the world in new ways.

Writer, curator, graphic designer and 2007 AIGA Gold Medal recipient, Ellen Lupton (www.ellenlupton.com) serves as director of the Graphic Design MFA program and director of the Center for Design Thinking at the Maryland Institute College of Art (MICA) in Baltimore. As curator of contemporary design at Cooper-Hewitt, Smithsonian Design Museum since 1992, Lupton has produced numerous exhibitions and books, including Mechanical Brides: Women and Machines from Home to Office (1993), Mixing Messages: Graphic Design and Contemporary Culture (1996) and Letters from the Avant-Garde (1996), just to name a few.  Lupton has published essays and illustrations in The New York Times, and her book Thinking with Type (2004) is used by students, designers and educators worldwide.

Lupton VIP Package
$75 / MODA Members $70

MODA invites guests to join Beautiful Users: Designing for People curator Ellen Lupton for a VIP tour through the exhibition at MODA, a Beautiful Users book signing and priority seating at Lupton's Design Conversation. VIP tickets are limited and include:

  • Ellen Lupton Curator Tour at 2 p.m.
  • Curator’s Tour of Beautiful Users at 2 p.m. on August 2
  • Signed Copy of Beautiful Users
  • Priority Seating for Design Conversation at 7p.m. on August 2
  • Custom MODA Notebook

Debbie Millman: Why We Brand, Why We Buy

Business of Design Lecture Series

Thursday, August 11, 2016 | Doors open at 6:30 p.m.

VIP Packages available. Information below.

General admission $25 / MODA Members $20 / Students $15

MODA and Portfolio Center welcome Debbie Millman, one of the most influential graphic designers working today. Millman will present a lecture titled “Why We Brand, Why We Buy,” a sociological, scientific and entertaining historical overview on why we brand and buy things. Millman will discuss what makes a brand stand out, considering whether there is some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us salivate over the latest product from Apple. This presentation will take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live and will explore the following:

  • The five waves of modern branding – Millman will examine each one, focusing on the brands that defined each period
  • How human evolution and population trends are linked with branding
  • How psychology and behavioral rituals are linked with branding
  • How technology has changed the way we interact with each other and with brands
  • What it takes for modern brands to stand out in a crowded marketplace
  • How branding connects with our most hard-wired, basic instincts

Millman is chief marketing officer for Sterling Brands in New York, where she works with some of the world’s largest brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestle, and Campbell Soup Company. She is also the co-founder and chair of the world’s first Masters in Branding Program at the School of Visual Arts in New York City, host of the award-winning Design Observer podcast, Design Matters, and an author, teacher, and artist.

Millman VIP Package (women-only event)
$150 / MODA Members $140
MODA invites guests to this women-only event where they will join graphic designer, artist, brand strategist and host of the Design Matters podcast Debbie Millman for lunch and conversation about courage in creative careers. With Millman heading the table, guests will discuss risk taking, learning from failure, the feelings that failure provokes and how we can build risk-taking and courage into professional and personal strategies for growth. VIP tickets are limited and include:

  • Debbie Millman Luncheon from noon to 2 p.m. on August 11
  • Debbie Millman book
  • Priority Seating for Business of Design lecture at 7 p.m. on August 11
  • Custom MODA Notebook

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MODA Presents: On You: Wearing Technology

On You: Wearing Technology An Exhibition

June 26 – October 2, 2016

Atlanta (June 24, 2016) – This summer, Museum of Design Atlanta (MODA) takes a look at the cutting edge of design with On You: Wearing Technology. Referring to electronic devices that have been incorporated into clothing, “wearables” offer hands-free advantages and bonuses like biofeedback. This exhibition reviews the brief history of the development of wearable technology and considers why these devices have finally become part of daily life. On You: Wearing Technology opens Sunday, June 26 and runs through October 2, 2016.

“Wearable technology and head-mounted displays are in the press daily,” said On You curator Clint Zeagler. “Why now? The basic technology has existed for decades, but only recently have these devices become practical and desirable. This exhibition strives to answer that question by reviewing the challenges along the road to making a consumable wearable computer.”

Using consumer, professional and “maker” creations, On You: Wearing Technology demonstrates four of those challenges: power and heat, networking, mobile input and displays. The exhibition outlines the improvements in technology during the past 20 years that have enabled wearable technology to overcome these challenges and move forward on the path to a consumer wearable computer. From Lennon, the glass prototype wearable computer, to Metria IH1 Vue Patch that downloads the body’s physical data, On You features the earliest and latest in wearables. The exhibition also incudes personal stories from individuals who use and create wearable technology.

The exhibition was developed by the Georgia Institute of Technology Wearable Computing Center (WCC). WCC collaborators across Georgia Tech include the Institute for People and Technology, GVU Center and the School of Industrial Design. Exhibition Credits: Clint Zeagler – Curator / Designer; Thad Starner – Curator; Maria Wong Sala – Designer / Photographer; Nick Bitzis – Designer; Kevin Shankwiler – Designer; Yoni Kaplan – Designer

More information can be found in the exhibits FREE companion e-book Meeting the Challenge: The Path Towards A Consumer Wearable Computer.

On You: Wearing Technology runs concurrently with Beautiful Users. On You received support from Footsmart, the Mayor's Office of Cultural Affairs and Fulton County Arts and Culture.

About Museum of Design Atlanta (MODA)

MODA believes that design is a creative process that can solve problems, transform lives, and make the world a better place. The museum’s exhibitions and programs exemplify this belief. Located within the Midtown Arts Corridor since 2011, MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design.  MODA advances the understanding and appreciation of design as the convergence of creativity and functionality through exhibitions, education and programming for visitors of all ages. MODA’s vision is of a world that celebrates design as a creative force that inspires change, transforms lives and makes the world a better place. MODA regularly features exhibitions of architecture, industrial and product design, interiors and furniture, graphics, fashion, and more.  The museum also offers an extensive range of adult programs, as well as educational programs and camps for children. For more information, visit: www.museumofdesign.org or call 404-979-6455.

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MODA Presents: Beautiful Users: Designing for People

Beautiful Users: Designing for People

An Exhibition Celebrating User-Centered Design

Organized by Cooper Hewitt, Smithsonian Design Museum

June 26 – October 2, 2016

Atlanta (June 24, 2016) – Museum of Design Atlanta (MODA) welcomes Beautiful Users, an exhibition that explores the evolution of “user-centered design.” Featuring more than 150 objects that illustrate how designers consider user needs in order to create more functional products Beautiful Users opens Sunday, June 26 and runs through October 2, 2016.

“When designers create, they continually circle back to people, asking how users will engage with their designs,” says MODA Executive Director Laura Flusche, PhD. “This focus on the user is relatively recent in design history, and Beautiful Users looks at how user-centered design evolved during the 20th century. We’re excited to bring this engaging exhibition from the Cooper Hewitt, Smithsonian Design Museum to Atlanta.”

In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people’s behaviors and attitudes as a key first step in developing successful products. In the intervening years, user-centered design has expanded to undertake the needs of differently abled users and global populations as well as the design of complex systems and services. Beautiful Users explores the changing relationship between designers and users and considers a range of design methodologies and practices, from user research to hacking, open source and the maker culture.

Objects featured in Beautiful Users include examples of the human-scale measurement system, which aids in design for children, the elderly, the differently-abled and people of diverse height; objects designed for comfort and function, ranging from Dreyfuss’ Princess telephone to Amos Winter’s Leveraged Freedom wheelchair and Diller Scofidio + Renfro’s Roomba Cam, which repurposes the household gadget for surveillance purposes.

Beautiful Users was organized by Cooper Hewitt, Smithsonian Design Museum and runs concurrently with On You: Wearing Technology. Beautiful Users received support from Footsmart, the Mayor's Office of Cultural Affairs and Fulton County Arts and Culture.

About Museum of Design Atlanta (MODA)

MODA believes that design is a creative process that can solve problems, transform lives, and make the world a better place. The museum’s exhibitions and programs exemplify this belief. Located within the Midtown Arts Corridor since 2011, MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design.  MODA advances the understanding and appreciation of design as the convergence of creativity and functionality through exhibitions, education and programming for visitors of all ages. MODA’s vision is of a world that celebrates design as a creative force that inspires change, transforms lives and makes the world a better place. MODA regularly features exhibitions of architecture, industrial and product design, interiors and furniture, graphics, fashion, and more.  The museum also offers an extensive range of adult programs, as well as educational programs and camps for children. For more information, visit: www.museumofdesign.org or call 404-979-6455.

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