The South: home to numerous design talents, both emerging and seasoned. The Museum of Design Atlanta (MODA) presented The South’s Next Wave: Design Challenge. Part exhibition, part competition, designers of interior spaces were paired with object designers who together created imaginative vignettes throughout the museum.

Curators David Goodrowe and Tim Hobby co-founders of Aesthetic Identity Design™ firm Goodrowe | Hobby™ directed the work of set /interior designers and of object designers in fields from furniture to fashion who exemplified the myriad new directions the Southern aesthetic has taken.

Set/interior designers were paired with object designers to create original vignettes.  “We envision each vignette as a distinct environment with many layers,” says curator Hobby. Each vignette was technologically enabled with the Skovr app, allowing viewers to access facts and video about the designers while in the galleries or from their own homes.

The South’s Next Wave: Design Challenge ran through November 11, 2012 – March 31, 2013.